strategic-advocacy-campaigns

Strategic Advocacy Campaigns

Targeting key audiences with comprehensive, coordinated campaigns to influence public opinion on everything from public policy issues and political candidates to corporate marketing and branding.

We use the term “Strategic Advocacy Campaigns” to describe the unique way we influence public policy, public opinion, and public behavior. Our comprehensive, coordinated campaigns are designed to win, whether that means overcoming an industry’s negative public image, averting a PR crisis, building support for a corporate merger, or accomplishing a challenging public policy objective. Winning is the key objective.

Four key areas of advocacy:

  1. Government Relations
  2. Strategic Communications:
    • Digital Advocacy and Social Media
    • Traditional Media Relations
    • Message Development
    • Media Training
  3. Coalition Building
  4. Grassroots Mobilization